I love Jo Malone but…

I love Jo Malone fragrance. If I wear perfume (and I don’t do so often), it’s Vintage Gardenia or Nectarine Blossom & Honey.*

But I can’t say I’m going to run to Bloomingdale’s to try the new Wild Bluebell, at least not based on this creepy artwork.

An imaginative scent, drenched in the delicate sweetness of sapphire blooms. And wild, because it's a pretty quirky take, inspired by a wickedly whimsical, contemporary fairytale starring Wild Bluebell herself. With persimmon, lily of the valley and eglantine, its lush transparency is decidedly naughty...but nice.

Would you buy this perfume?

*fyi my birthday is 10/16. Just in case…you know.

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