Here are two recent head-scratchers.
Invictus by Paco Rabanne
The good: the guy has a great physique and I *love* Kanye’s track, Power.
The bad: it’s just so…weird. The awkward motions. The references (I think) to Greek gods set in a sporting stadium. The cheesy act of walking with a trophy on his shoulder. And then, naturally, the hero gets to the locker room where the clothes of the waiting women just fly off.
Merci Chocolate
The good: hmm. Well, it IS an ad for chocolate. And about saying thank you to people. So that’s nice.
The bad: everything else. I swear, every time this ad starts, I think it’s a Saturday Night Live Sketch. The sing-song jingle reminds me of the Golden Girls (which I still love), and yet I hate this ad. My guess is that a US-based ad agency either wasn’t involved or got ignored when they recommended ditching this goofy creative.
Still, will anything ever top the creepy Folger’s ad?
There’s nothing I hate watch more than perfume and cologne ads during the holidays – they never make any damn sense. I assumed the Merci chocolate one was produced in another country /for a non American audience and they just recycled it.
I also never paid much attention to the folgers ad before but now I’m creeped out by it, dammit!