The good: the guy has a great physique and I *love* Kanye’s track, Power.
The bad: it’s just so…weird. The awkward motions. The references (I think) to Greek gods set in a sporting stadium. The cheesy act of walking with a trophy on his shoulder. And then, naturally, the hero gets to the locker room where the clothes of the waiting women just fly off.
The good: hmm. Well, it IS an ad for chocolate. And about saying thank you to people. So that’s nice.
The bad: everything else. I swear, every time this ad starts, I think it’s a Saturday Night Live Sketch. The sing-song jingle reminds me of the Golden Girls (which I still love), and yet I hate this ad. My guess is that a US-based ad agency either wasn’t involved or got ignored when they recommended ditching this goofy creative.
Mast Brothers is specialty chocolatier in my neighborhood. When I walk by the shop on my way to my favorite coffee shop, it’s hard not to stop in. They make the bars and other products right here on N 3rd Street and the smells that seep out are tantalizing.
A resurrection (!!) plus a giant rabbit whose tie to Easter festivities is a holdover from pagan times carrying candy nestled in plastic floss. Nothing strange about these things at all. Continue reading →